Loved by Best Western The George Hotel, Swaffham guests
secure bike storage
generous breakfast
fantastic bar food
comfortable beds
quiet rooms
"Food was absolutely gorgeous, meat melted in your mouth."
Karen G from United Kingdom
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"The restaurant food of a high standard, in fact, the breakfast was first class, 5 star!"
19Thor73 from United Kingdom
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"Best breakfast we've had at any BW hotels."
Becky W from United Kingdom
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"The service in the bar/restaurant is very good as is the quality of the food."
alanandgill2022 from United Kingdom
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"Food exceptional."
Angela P from United Kingdom
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3-star restored 17th-century coaching inn in Swaffham market town
Dining
The Green Room restaurant serves an extensive breakfast menu and meals prepared with local produce. Special diet menus and kids' meals are available in the on-site restaurant. The hotel also offers packed lunches for guests planning day trips into North Norfolk.
Accommodation
The hotel is a restored 17th-century coaching inn with a Georgian facade and a contemporary wing. Guestrooms are located across the historic original building and the newer section. Free on-site parking is provided for all hotel guests in the large car park.
Location & Attractions
The hotel is situated in the centre of Swaffham, within walking distance of local shops, cafes, and bars. It lies within easy reach of North Norfolk attractions such as Sandringham House, Oxburgh Hall, and Blickling Hall. The surrounding area is a noted destination for bird watching and offers several golf courses.
Business & Events
A purpose-built conference centre with 3 meeting rooms provides facilities for business travellers and event organisers. The hotel offers flexible event spaces suitable for conferences and private functions. Comprehensive amenities, including on-site parking and catering, serve the needs of professional gatherings.
Family & Pets
Family rooms are available for guests travelling with children. Pets are welcomed at the hotel for a small fee, allowing dogs to accompany their owners. Pleasant outdoor areas add convenience for families and leisure travellers staying at the hotel.
Highlights
Location: Centre of Swaffham, near Sandringham House and Norfolk coast
Dining: Green Room restaurant with extensive breakfasts and local produce
Business: Purpose-built conference centre with 3 meeting rooms
Rooms: Restored 17th-century coaching inn with Georgian facade
Amenities: Free on-site parking and pet-friendly policy
“The value here is undeniable, especially considering the comfort provided by the exceptionally well-made beds and the quiet rooms, even when situated centrally. I found the staff to be consistently helpful and the breakfast options generous and well-executed, making for a very agreeable stay.”
James DavidEditor-in-Chief at Uknorfolk
Select your room type
Best Western The George Hotel, Swaffham offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Standard Single Room
2 persons
7 m²
1 Single bed
room details
Small Double Room Non-Smoking
2 persons
9 m²
1 Double bed
room details
Standard Double Room Non-Smoking
2 persons
16 m²
1 Double bed
room details
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Price and Room Availability Calendar
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Facilities
Best Western The George Hotel, Swaffham offers amenities for your comfortable stay and unforgettable experiences
Facilities: Nice
6.8/10Review score
General
No smoking on site
Wi-Fi
Parking
24-hour reception
Pets allowed
Security
Luggage storage
Smoke detectors
Sports & Fitness
Golf course
Guest Parking
Public parking is possible on site at .
Services
Room service
Housekeeping
Welcome drink
Dining
In-room breakfast
Restaurant
Bar/ Lounge area
Packed lunches
Special diet menus
Business
Meeting/ Banquet facilities
Fax/Photocopying
Children
Children's menu
Spa & Leisure
Sun terrace
Room features
Heating
Terrace
Garden furniture
Media
Direct dial telephone
AM/FM alarm clock
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Dining Onsite
The Green Room at Best Western The George Hotel in Swaffham invites guests to indulge in a delightful culinary experience with a focus on British cuisine. This warm and inviting restaurant combines local flavors with international influences, providing an enjoyable space for lunch or dinner.
The Green Room
British cuisine
Ambiance
A cozy and welcoming setting designed for both casual dining and special occasions, providing a comforting backdrop to enjoy a meal.
Key Offerings
Featuring dishes made from local produce, The Green Room offers a selection that reflects the rich culinary traditions of Britain alongside international flavors.
Reservation
Recommended
Lunch and dinner; hours vary.
Best Western The George Hotel, Swaffham Location
Station Street, Swaffham, PE37 7LJ,
Map view
City landmarks
Landmark
St Mary's Church
700 m
Landmark
Swaffham Town Football Club
1.39 km
Museum
Swaffham Museum
5.12 km
Castle
Castle Acre Priory
5.73 km
Gallery
Steven J Allen Art
4.88 km
Landmark
St James Church
5.93 km
Nearby
Church
Church Of St Peter And St Paul
330 m
Restaurants
Margarets Tea Rooms
5.06 km
69 Market Place
Subway Swaffham
5.06 km
Market Place 34A
The Tea Pot Cafe
4.88 km
7-8 Plowright Place
Explore Swaffham
Local Highlights
Top Attractions
Activities
Dining
Entertainment
St Mary's Church
9 minutes' walk
Historic church featuring stunning architecture and beautiful stained glass windows, a peaceful spot for reflection.
Swaffham Museum
60 minutes walking
Local history museum showcasing artifacts and stories from Swaffham's past, providing insight into the community.
Castle Acre Priory
8-minute drive
Ruins of a 12th-century priory set in tranquil grounds, ideal for history enthusiasts and peaceful strolls.
Swaffham Town Football Club
17 minutes' walk
Local football matches offering a spirited atmosphere; check the schedule for game days and events.
Roarr Dinosaur Adventure
30-minute drive
Family-friendly adventure park with dinosaur-themed attractions; perfect for thrill-seekers and kids alike.
Margarets Tea Rooms
15-minute drive
Charming tea room with locally sourced produce; known for its traditional cream teas and cozy atmosphere.
The Tea Pot Cafe
15-minute drive
Cozy cafe serving homemade cakes and various teas, offering vegetarian options in a quaint setting.
Swaffham Cinema
7-minute drive
Local cinema showcasing the latest films; a great option for casual movie nights with family and friends.
The Church of St Peter And St Paul
4 minutes' walk
Historic church host to various community events; suitable for cultural evenings and gatherings.
Getting around
City Centre
Swaffham 4 min · 300 m
Airports
Norwich International (NWI) 72 min · 47.8 km
Cambridge (CBG) 117 min · 77.6 km
Bus
Bus stop 21 min · 13.9 km
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Public parking is possible on site at .
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A full breakfast is served at the price of GBP 15.95 per person.
Pets
Pets are allowed on request.
Number of rooms:
29
Reviews and Ratings
Feedback about Best Western The George Hotel, Swaffham from previous guests about their experience.
Cleanliness
7.5/10
Comfort
7.4/10
Facilities
6.8/10
Free Wi-Fi
8.0/10
Location
8.4/10
Staff
8.4/10
Value for money
7.1/10
Pros
Helpful staff
Good parking
Excellent breakfast
Spacious rooms
Cons
Dated rooms
Uncomfortable beds
No hot water
Guest reviews
based on 964 reviews
7.0/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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